WEPA`s new strategies progressing product diversity, flexible machinery, recycled paper, packaging, hybrid products, and efficient renewable energy. Bernhard Gross, Managing Director WEPA Italia, talks to TWM.
[In Italy, WEPA has two production sites: one in Lucca and one in Cassino. At these sites we operate three paper machines with a tissue production capacity of over 110,000 tonnes, equivalent to around one billion toilet paper rolls. The Cassino factory, with its very high level of automation, focuses primarily on rolled products.
[Operational excellence is key and we continuously invest in state-of-the-art manufacturing technology. It was only recently that we replaced one converting line with a new high-speed, but very flexible line.
[Our site in Lucca is our competence centre for the production of napkins and other folded products such as facial tissues and handkerchiefs. Operational excellence is of course equally important, but innovations are key to success in this business segment. Colour, shape, print, material recipe, packaging and other customisations drive our discussions with customers. Our brand PERLA is known all over Italy for both tradition and innovation in the tissue napkin market."